Digital Media Management Jobs
A digital media manager is an online marketing professional who launches and develops marketing campaigns on various digital platforms. Most digital media managers also work very closely with writers, copywriters, photographs and graphic designers to develop a company’s online visibility through social networking and other forms of internet marketing. Digital media managers are highly skilled in the realm of search engine optimization (SEO), video production and marketing, graphic design, social media, and online branding. Digital media marketers are expected to have the skills to handle all forms of media: audio/video files, textiles, images, animations, and digital networks such as Facebook and Twitter.
Digital media managers should possess solid written and analytical skill, excellent organizational skills, marketing expertise, creative problem-solving skills, extensive technical knowledge, good time management, and ability to work independently and under tight deadlines. Digital media managers should be self-driven and able to work without much supervision. They should be able to work well independently and in a team environment. They should know how to use analytics to track user behavior, generate targeted traffic, and monitor and optimize online presence.
Digital media managers should be familiar with most web-based technologies. Digital media managers should have the ability to work online using email, the Internet, and various digital platforms. Digital media managers should be familiar with various types of social marketing such as blog marketing, social network marketing, and website marketing. Digital media managers are usually recruited from a variety of fields including advertising, media, retail, entertainment, and publishing.
Digital media managers are responsible for building and maintaining client and business relationships. Digital media managers also provide advice and counsel to clients on online presence, search engine optimization, social media marketing, and business development. Digital media managers should plan and execute campaigns. Digital media managers should optimize websites and online pages for specific keywords. Digital media managers should develop and maintain databases that hold contact information for a wide range of clients.
Digital media planning is important. Digital media planning is used to determine where a business can take its marketing campaigns across different platforms and devices. Digital media planning determines how a business can take its campaigns across platforms and devices. Digital media planning also involves analyzing market trends. Digital media planning involves establishing goals, analyzing market trends, and determining which platform and device will be using to deliver a campaign.
Digital media managers are involved in all facets of business marketing. Digital media managers often take charge of accounts receivable, accounts payable, and marketing programs. Digital media managers may also handle digital strategy, project management, lead generation, advertising campaigns, and client servicing. Digital media managers are required to implement and evaluate marketing plans.
Digital media planning requires analysis of market trends and strategies. Digital media planning requires setting and achieving measurable goals. Digital media planning requires tracking campaigns and evaluating results. Digital media planning requires analyzing and benchmarking campaigns to determine whether they are effective.
Digital media marketing helps build brand awareness and trust. Digital media marketing helps create visibility and awareness, increasing brand loyalty and trust. Digital media marketing provides measurable benefits to the company while generating revenue. Digital media marketing provides a competitive edge over traditional channels for creating and distributing news stories, advertisements, and content across the world. Digital media marketing also includes offering high value media solutions and creative solutions for digital media managers.
A bachelor degree is required for working as a Digital media manager. Most companies hire from their network of graduates. A Digital media marketing graduate degree program prepares Digital media managers to work independently in the field. Graduates of Digital media marketing graduate programs can expect careers as writers, designers, account managers, public relations professionals, or marketing professionals. Marketing professionals can go on to find jobs in advertising, publishing, direct sales, and video production.
Salaries for Digital media managers vary depending on location, experience, industry, and industry specialization. The highest starting salaries are among marketing professionals with degrees in broadcast or Internet sales and marketing. Digital media marketing positions that pay more than a typical Digital media manager’s salary are available at senior levels. Graduates of Digital media marketing graduate programs may earn a position in advertising, Digital media, marketing, or production.
For entry-level Digital media manager jobs, you have to work your way up the ladder by working in an advertising agency or marketing agency, and gaining experience in marketing your company’s products and services. Marketing agencies typically hire Digital media managers who have a Bachelor’s degree and experience in a related field. A Digital media marketing position at a marketing agency may also require marketing experience or a similar portfolio. If you have a Bachelor’s degree in marketing, then most marketing agencies would prefer that you focus on a Digital media manager career as they are less likely to invest time and money in someone who doesn’t have experience in this industry.